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Chiropractic Websites

5 Essential Parts to a Chiropractic Marketing Website   A website is essential to market your practice online. More and more people are coming online to do research and find Chiropractors in the United Kingdom and all around the world. Your older patients are also finding it easier to use technology   and are therefore part of the demographic looking for your Chiropractors online. Here are five essentials parts that make up an effective Chiropractic website that will engage the reader and convert them into patients.   The Welcoming Tagline The tagline of your website should immediately convey a direct benefit to anyone arriving at your website. Your readers should feel as if they have arrived at the correct place where they can get solutions to their problems. A good example of an effective tagline is, “We help you...

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Article Marketing-

Is It Necessary For Your Chiropractic Marketing Plan?   It’s no secret that getting as much content on the web as possible, is the most important key to article marketing. The second most important key, is getting people to read those articles and getting those people to see you as an expert in   chiropractic marketing. The more popularity that you gain, the more likely it is that people will be coming back for more. One of the best ways to do this is to have as many unique articles out there as possible. Unless websites are outright deleting your articles, they will remain on the web indefinitely and can always be used to bring traffic to your specific destination. You can even use articles to promote your other articles in order to greatly expand your network and readership....

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Creating Marketing for Patients

    3 Things a Prospective Patient Sees in Your Chiropractic Marketing How would things be different in a chiropractic office if the chiropractor and the staff saw things through the eyes of a patient? When exactly does the first impression begin? I would   suspect that for those patients who are responding to a newspaper ad, the first impression begins the moment the prospective patient reads the advertisement. For those who have gone to retrieve their mail, the first impression begins with the letter that was mailed to them and for those who are looking for a chiropractor via an online search, the first impression begins with where your website is ranked on the page or what information is in the description. What makes a person click on the link that will take them to your practice website?...

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Feedback as a Proactive Tool

Using Feedback As a Proactive Chiropractic Marketing Tool   People will tell you that customer service is declining in our world; I would agree it’s easy to find many areas where improvements need to be made. What is really perplexing is the number of places a person is asked to leave feedback. I mean if   there is so much feedback available, shouldn’t one expect to see better products and services? Yet how does feedback really help a consumer, and how can a chiropractor use feedback as a marketing tool to grow their practice? The option to leave feedback is provided not only for people to voice their pleasure with a service or a product, but it allows them a place to voice their displeasure too in the form of negative feedback. This serves a purpose for the business...

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Marketing Basics

Basic Fundamentals of Chiropractic Marketing   Does the thought of chiropractic marketing place fear you? Do you cringe at spending thousands of dollars in hopes of getting the attention of some and hoping the results will be worth your   time and money? You’re not alone but I would tell you that chiropractic marketing for your practice does not have to be time consuming or expensive. In fact the marketing boogie man, conjured up by many chiropractors, is simply a myth caused by several things. Maybe you’ve been burned by some of the chiropractic marketing you’ve used in the past. That can cause one to hesitate before attempting marketing again. It’s possible you’ve taken the marketing advice of another chiropractor and it simply did not show the results it did for them. It happens and it leaves a bitter...

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Patient Feedback

4 Free Throws to Help Capture and Add Feedback to Your Chiropractic Marketing Game   Chiropractors should consider the use feedback as a chiropractic marketing tool for several reasons; but figuring out how to capture this information without putting patientsĀ on the   spot is a challenge at times. The doctor or a staff member could just come out and ask the patients; which might cause that dreaded “awkward” moment if the patient feels like they are being forced to say something nice just because they were asked; that really isn’t the kind of feedback you want to roll with. In honor of March Madness here are my final 4 picks for capturing feedback; Good for three points… Testimonials are a very common form of feedback; the best time to capture a testimonial from an active patient is typically when...

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